Design that moves people. Strategy that grows brands.

I’m Phil Shaw, a Creative Director and designer-strategist helping brands turn bold ideas into high-impact campaigns, websites, and visuals.

Bespoke Carpentry

Bespoke Carpentry is a high-end furniture retailer in the south...

Strategic Intelligentia

Strategic Intelligentia is a consultancy operating across the GCC, MENA,...

The Badger

The Badger is a UK-based tabloid-style online news outlet dedicated...

Branding

Strategic identities that define your voice, sharpen positioning, and leave a lasting impression.

Graphic Design

Campaign-ready visuals and content creation that bring stories to life across digital and print.

Web Design

Custom websites and UX/UI solutions crafted to engage, inform, and convert with clarity and style.

Recent Projects That Delivered Results

Brand Identity

F & H Building Services

F & H Building Services is a London-based specialist mechanical...

Brand Identity

F & H Building Services

F & H Building Services is a London-based specialist mechanical...

3D Visualisation, Visual Design

UMT

UMT (United Marine Technology) is a Danish engineering company specialising...

3D Visualisation, Visual Design

UMT

UMT (United Marine Technology) is a Danish engineering company specialising...

3D Visualisation

Smarter – iKettle

Smarter is an award-winning UK technology company creating innovative connected...

3D Visualisation

Smarter – iKettle

Smarter is an award-winning UK technology company creating innovative connected...

Ideas, Insights & Industry Perspective

I write about design, creativity, and how AI is reshaping the way we build brands. Here are some recent thoughts.

“Humans do not engage in activities that are meaning less. If you think you see people doing things you find meaningless, look again and try to understand what the activities mean for them.”
– Jenkins, 2008

Design

Scaling Brands Through Iterative Design Thinking

Most of my projects don’t start with clean sketches or...

Generative AI, News

Is AI an Existential Crisis for Creatives?

Home Is AI an Existential Crisis for Creatives? Every time...

Generative AI

Portrait AI: The Art of Directing Awesome Portraits

The rise of generative AI has transformed digital artistry, and...

Mark T.

As always Phil provided exactly what I required in very little time. Highly recommend working with Phil!

New Jersey, United States

Kevin Z.

Phil is simply fantastic. Very professional and made the whole experience a pleasure. Will most certainly be using Phil in the future and cannot recommend him highly enough

Erith, U.K

Phil R.

It has been a absolute pleasure to work with Phil. Really high quality of work and he's flexible about changes to give the client what they want. Definitely recommend and I'll work with Phil again.

Ely, U.K

Jamie L.

A true credit to the freelancing community, phenomenal work that went above and beyond. Professional and efficient communication throughout the project. I really look forward to working with Phil on future projects.

Runcorn, U.K

Verified client feedback from some of the amazing brands I have worked with.