Scaling Brands Through Iterative Design Thinking
Most of my projects don’t start with clean sketches or polished drafts. They start messy. I’ve got folders
Creative direction without the agency relay race.
I’m Phil Shaw, Creative Director and designer-strategist. I connect brand thinking, visual design, motion, 3D and digital products into one coherent system, from the first idea to the final interaction.
One idea, carried properly through every medium.
Strategy, identity, content and digital delivery should not feel as though they came from different departments. I build the system underneath the work, then help bring it to life wherever people encounter it.
Brand Systems
Positioning, identity and guidelines designed as one connected system, ready to stay coherent as the organisation grows.
Visual Storytelling
Campaigns, graphic design, motion and 3D that turn strategic ideas into work people can see, understand and remember.
Digital Experiences
Websites, interfaces and digital products shaped around real users, clear journeys and the character of the brand.
Thinking at the edge of technology and design.
I write about brand systems, creative practice, generative AI and the tools changing how ideas are made, tested and delivered.
Selected work across brand, digital and visual systems.
F & H Building Services
F & H Building Services is a London-based specialist mechanical and electrical contractor serving clients across the South
UMT
UMT (United Marine Technology) is a Danish engineering company specialising in the design, manufacture, and installation of maritime
Smarter – iKettle
Smarter is an award-winning UK technology company creating innovative connected home products designed to simplify everyday living. Ahead
“Humans do not engage in activities that are meaning less. If you think you see people doing things you find meaningless, look again and try to understand what the activities mean for them.”
– Jenkins, 2008
Curated Clients
